King Kong vs. Godzilla (movie, 1962)

Tako, the advertising director of Pacific Pharmaceuticals, is frustrated with the low ratings of the TV program they're sponsoring. Seeking a more sensationalist approach he orders his staff to head to Faro Island in search of King Kong, believing the monster can be used as an advertising publicity stunt. As Kong is captured, Godzilla re-emerges from an iceberg, creating a media frenzy over which monster will triumph as Tako seeks to profit off of the ultimate wrestling match.