HelveticaMark | imdb: 7.2 |
Genre | documentary |
Year | 2007 |
Country | USA , United Kingdom |
Premiere | |
Box | in world | $204 000 | USA | $204 000 | In other countries | $0 |
|
Duration | 01:20 |
Storyline
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.